Cementos Progreso stands out for generating business in a sustainable manner under the leadership of Gustavo Rivera, Regional Marketing and Commercial Value Generation Manager.
The key to success lies in becoming the construction industry’s “Favorite Supplier” by maintaining a solid commitment to three main pillars.
Sustainable Construction Practices, Culture of Innovation and a Culture of Exceptional Service
One of the sustainability pillars at Cementos Progreso is the “Construyamos” program, which has developed more than 57 thousand homes in the last eight years.
This program is a clear example of how the company has integrated sustainable construction models into its operations, contributing to housing development in the communities where it operates.
Innovation is another central element in its strategy. Through the Research and Development Center -CID- and the corporate accelerator “Progreso X”, the company has promoted disruptive solutions that improve the efficiency and sustainability of the construction industry.
These initiatives allow the company to remain at the forefront in a constantly evolving sector.
The “Cempro Online” digital platform is an example of how Cementos Progreso facilitates its customers’ experience.
With more than 80% of orders handled through this platform, customers can quote and manage their orders efficiently.
The company plans to consolidate its exceptional service culture by replicating this model in all the countries where it operates.
This service culture is reinforced by annual programs such as “Abrace a Nuestros Clientes” (“Embrace Our Customers”) and “Cuenta Conmigo”, “Count on Me,” which reflect Cementos Progreso’s commitment to customer satisfaction.
To measure the success of its strategies, the company uses key indicators such as the Customer Satisfaction Index and Net Promoter Score, ensuring that customer expectations are consistently exceeded.
