This year, Progreso’s UGC cements, presents a design that pays homage to Guatemala’s construction, a country where millions of people work hard to create a place where everyone longs to live.
Under the slogan “We Celebrate Guatemala Our Home,» the campaign focuses on highlighting the collective effort and love for the nation.
The bag design uses three key colors: black, blue and white, each with deep symbolism.
The blue, which occupies the center of the design and colors the word “Guatemala,” represents the sky and the national flag, evoking a sense of belonging and unity.
This central detail is a constant reminder of Guatemalan identity and the importance of protecting and building the country we all share.
One of the most striking features of the new sack is the image of a construction worker with his hand on his chest, a pose that conveys respect and pride in both his work and his nation.
This simple yet powerful gesture encapsulates the spirit of dedication and commitment that characterizes Guatemalans in their daily lives.
On the back of the jacket, the Guatemalan map is showcased, along with its 22 departments.
